Resources Library by ANA

Smoking habits amongst the youth

By order of the "Stichting Volksgezondheid en Roken" (Foundation Health and Smoking, an organization sponsored by the Dutch Ministry of Health) NIPO interviewed in the period 5- 22nd march 1979 a sample of 2.474 youngsters between 10 and 15 years....

Catalogue: Seminar 1980: Children And Young People

Author: Fred C. G. de Buijzer

Company: NIPO

June 15, 1980

Teen talk: A foreign language?

Young people tend to use advertising quite differently to their elders. They represent a generation which has grown up with increasing exposure to a range of media, which are in their turn becoming ever more sophisticated. The observations in this...

Catalogue: Seminar 1980: Children And Young People

Authors: Mike Sargent, Vivienne Mandel

June 15, 1980

Mass media and free time

The paper presents the objectives, the method, some results and forms of utilisation of a survey (ISJ Survey) on the reading habits, as regards the periodical press, of Italian children and young people (aged between 6 and 17), on exposure to other...

Catalogue: Seminar 1980: Children And Young People

Authors: Costantino Jannacone, Ennio Salamon

Company: DOXA

June 15, 1980

Consumer panel with children and young people

The importance of children and young people as autonomous consumers has increased rapidly during the recent decade. In some markets they are responsible for most of total turnover and in others they are in an important segment now. To avoid lack of...

Catalogue: Seminar 1980: Children And Young People

Author: Joachim G. Baum

Company: GfK

June 15, 1980

Media-measurements in the Dutch National Juveniles Survey 1979

In this paper the Dutch National Juveniles Survey 1979 will' be taken as a starting point for further analysis. Four major aspects will be worked out:1. General description of the survey;2. A case study;3. Introduction on the Reading Probability...

Catalogue: Seminar 1980: Children And Young People

Authors: Rob R. van den Heuvel, Hans van der Poel, Rien Stellingwerf

June 15, 1980

Qualitative research into Natwest press advertising

A series of advertisements for the press side ofthe 1979-80 NatWest personal sector campaign hasbeen developed, with the theme:"You 'll find we're only human". This campaign aims to take account of the worriesyoung unbanked people tend to have about...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1979

Qualitative research into National Westminster 'Bankophobia' concepts

The Agency has prepared a number of advertisingexecutions for the National Westminster Bank, andwish to test responses. to some press materialspecifically comprehension of 'Bankophobia' as ' the theme of the campaign.The research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1979

Young peoples' attitudes towards press advertising for the Midland Bank Ltd

Midland Bank Limited is considering two alternativeapproaches for a press campaign aimed at youngpeople. Recent advertising using other mediahas included a television and poster campaignusing the theme of Midland Bank and the individualtogether...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

April 1, 1979

The principles of media research and the applications in the Dutch juvenile readership survey 1976

For a great many years the phenomenon of reading as a subdivision of a much larger process of communication has been fascinating us. Curiously enough, however, this phenomenon has received more attention from the parties concerned than from the...

Catalogue: Seminar 1978: Researching Children

Author: Jan D. Noordhoff

October 1, 1978